Product review & rating has turned into a well known feature that most of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that zion product reviews is not just another banal e-commerce product. Folks are actually talking about it (both negative and positive) along with their thinking shows up here!
People always leave to your competitors when your product details page can’t satisfy them by assuring them. Your product or service details page is the most essential part of the site because this is the place as soon as your customers decide if you should add the product for the cart or abandon it. Hence, every effort should be come to assure the shoppers the products you happen to be offering are indeed offers good bargain and value for price.
One of the strongest features within your product details page will be the choice to allow the customers express their opinion and experience about the product. A basic one line comment added by way of a happy customer can assure a lot of other visiting customers about acquiring the product.
Following are 5 strategies for making your product or service details page better by encouraging customers and targeted traffic to write reviews to your products:
Tips 1 – Product Details page Design:
Your product details page design should get special emphasize hence people always want to check out the products details pages which can be visually attractive and neatly presented. The merchandise details page should arrange the merchandise images, description, prices and attribute selection options etc. very neatly and in a way to ensure that customers can find information easily. Should your product details page design and arrangement is vivid and attractive, people would love to write something about it. Adding Image zooming, image video and multiple images illustrates the product better and so gives customers an excellent insight about the product. When a visitor finds a eye-catchy product details page, it’s very likely that s/he want to include some words there.
Tips 2 – Don’t make the process complicated:
Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you wish the rating feature to be present combined with the review option, give you a visual 5 star rating which can be rated using the mouse click. Provide the negative rating options that could offer a bold impression to the visitors that they are liberated to rate it the direction they feel. For that Review create the email fields optional as people often don’t want their emails to get visible publicly. Offer an option whether or not to show or hide the email addresses from your published reviews. One issue you need to be particularly careful about is definitely the CAPTCHA. Easy CAPTCHA can easily be broken from the spammers and hard CAPTCHA irritates the actual reviewers. Pick one which is difficult to break from the Spamming softwares yet simple for the human users to read through.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should assist you to administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you would like), control the visibility, control the amount of reviews per page, reply to a reviewer as well as other conventional review & rating moderation features. If you value what your prospects are saying regarding your products, you ought to regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your website. Send them thanks emails for your reviews and visiting your site and as reply lrqusd the review, write a thing that would not only impress the reviewers but in addition other visitors.
Tips 4 – Maintain the ‘Negative Reviews’ also:
In case your product details page is loaded with reviews with flattering and praising words & all 5 stars, that could possibly make other visitors doubtful about authenticity of the reviews. If clients are criticizing these products, it’s the best chance to defend the reason why and let others know it. Take the chance to confront the negative reviews with satisfying answers and put them one of the other reviews.
Tips 5 – Reviewing Competition:
What about announcing just a little gift, free coupon or discount for your premier reviewers? Yes, that would definitely encourage visitors and customers explore your products and write something about the subject. A $5 promotion code, 5% discount or free gift wrapping would inspire lot more visitors and customers to create some lines to your products.
Present your product or service more visually as well as in richly designed format, offer some benefits for writing reviews, create the process simple and easy , moderate regularly to get more reviews.